PropIQ LendingAnalytics Dashboard
Track trigger performance, conversion rates, and business impact
Last 6 months
Total Leads
433
+12.5% from last month
Conversion Rate
21.5%
+2.3% from last month
Total Revenue
$181,210,000
+18.7% from last month
Avg Loan Amount
$418,499
+5.2% from last month
Trigger Distribution
Lead count and conversion rates by trigger type
High Equity
89 leads23.6%
Debt Consolidation
67 leads18.2%
Investor
45 leads31.1%
Refi Opportunity
78 leads19.2%
Empty Nest
34 leads26.5%
Credit Improved
56 leads21.4%
Job Change
23 leads13%
Likely to Renovate
41 leads17.1%
Top Performers
Highest converting triggers by revenue impact
1
Investor
45 leads • $750,000 avg
31.1%
$33,750,000
2
Empty Nest
34 leads • $380,000 avg
26.5%
$12,920,000
3
High Equity
89 leads • $485,000 avg
23.6%
$43,165,000
4
Credit Improved
56 leads • $295,000 avg
21.4%
$16,520,000
5
Refi Opportunity
78 leads • $425,000 avg
19.2%
$33,150,000
Detailed Trigger Metrics
Comprehensive performance data for each trigger type
| Trigger | Leads | Conversion Rate | Avg Loan | Total Revenue | Trend |
|---|---|---|---|---|---|
High Equity | 89 | 23.6% | $485,000 | $43,165,000 | 12.5% |
Debt Consolidation | 67 | 18.2% | $320,000 | $21,440,000 | 8.3% |
Investor | 45 | 31.1% | $750,000 | $33,750,000 | 15.7% |
Refi Opportunity | 78 | 19.2% | $425,000 | $33,150,000 | 3.2% |
Empty Nest | 34 | 26.5% | $380,000 | $12,920,000 | 7.8% |
Credit Improved | 56 | 21.4% | $295,000 | $16,520,000 | 9.1% |
Job Change | 23 | 13% | $275,000 | $6,325,000 | 2.1% |
Likely to Renovate | 41 | 17.1% | $340,000 | $13,940,000 | 5.4% |